The 2018 Brand Loyalty Index from Sodexo Engage has revealed technology brands continue to dominate in respect to customer loyalty and building the all-important relationships that promote future sales.
Maintaining their position from last year, Samsung and Apple take the top two spots, while Dyson and Sky TV also movue into the top 10 for the first time (5th and 10th).
Meanwhile, streaming service Netflix drops out along with rival Amazon to 11th places to 17th.
While Sky TV (79%), Apple (78%), & O2 (70%) are developing long track records with consumers, 50% of them may make a switch to another brand.
Chris Baldwin, Director of Consumer Promotions and Loyalty at Sodexo Engage said:
“With so much competition, maintaining a loyal stream of customers when it comes to a tech product is hard to achieve. These brands are often dependent on a continued cycle of quality items and services to keep their customers on board. In today’s world, loyalty is a tricky thing to hold onto, but promotions and giveaways are proven to be a major opportunity to keep consumers engaged with the product and help build a larger customer base.”
Part of the Benefits and Rewards division of Sodexo here in the UK, Sodexo Engage specialises in employee and consumer engagement, with over 50 years’ heritage in creating award-winning experiences. From growing employee culture and inspiring success in workplaces, to driving consumer engagement with brands, they give businesses the tools to create lasting change through transforming behaviours, engagement and performance in people.
Thanks for stopping by. I welcome your thoughts, comments and tips. Please use the contact form to get in touch.